The argument of man vs. machine has been discussed for decades. However, the struggle between man and machine has never become more real than what it is today.
Technology is advancing and is sometimes outsmarting is. However, can “man” really live without machines and vice versa. The answer is no. At least when it comes to marketing.
An article on Search Engine Journal discuss the argument of man vs. machine in respect to pay-per-click ads or PPC ads. They also show this infographic that accurately represents technology and marketing today.
The full article can be found here. The article does raise an important point that is that it is humans who bring the creativity into marketing and ads, which is what makes ads work!
Here are three tips to improve your PPC
- Be a persuasive advert – Use your creativity and demonstrate it with your words!
- Optimize your landing page – Make sure your landing page is visually appealing and easy to navigate.
- Don’t be afraid to experiment – Track your result and analyze them. It does take sometimes a little trial and error, but you will find what works best for your target market and your company.