E-mail marketing is still an important part of a company’s digital marketing plan. However, like everything else, it needs to be used effectively or it will not help your business at all.
A common problem I have noticed is the cluttering of Inboxes that leads to e-mail newsletters and other form of e-mail marketing to be forgotten and ignored.
Therefore, what is the best uses of e-mail marketing? What are the Do’s and Don’ts? There is lots of advice out there, but who else is better to listen to than to Google. They are one of the most successful companies, and they offer advice to small businesses on a YouTube channel called Google Small Business.
Check out the video below where they talk about the Do’s & Don’ts of Email Marketing.
Their takeaway point was to follow the three R’s:
Target the right message to the right people at the right time.