Marketing Trends

The key to successful marketing is to really keep up with the trends. It is to keep up with what is new in technology, what is new in business, and what is new in the consumer world.

Shama Hyder, a trusted media expert, breaks down the top marketing trends of 2016 in the video on her YouTube channel. Check out the video below!

According to her, the new marketing trends are:

The Customer Journey
The Rise of Influencer Marketing
The Importance of Email Marketing
Boardroom Diversity
Crowdsourcing Content
Rise in Video Advertising
Manufacturing as a Service
Wearable Tech
Dark Traffic
Rise in Virtual Reality
Rise in Training & Education
Digital Equity

What’s your opinion to her view on the upcoming trends?

Website Development

Website Development

One of the most important things for businesses nowadays is their websites.

Websites can bring in a lot of customers, but it can also drive them away. They need to be easy to navigate, visually appealing, and high on Google’s search results (basically, search engine friendly).

Forbes Magazine listed 25 web design tips to better one’s website, and I couldn’t agree more with them. Here are the top 10, check the full list at Forbes’ website.

    1. The 5 Second Rule
    2. Call for Action
    3. Keep it Fresh
    4. Incorporate Social Media
    5. Videos
    6. Don’t Make Me Think a.k.a. easy to find information and navigation
    7. Avoid Long Pages
    8. Don’t Make Me Squint – make sure that it is easy to read
    9. Flash Websites Are Dead – they tend to be slower and iOS systems don’t support Flash and that can mean losing a lot of customers!
    10. Proper Messaging – the most effective websites are clear and concise.

It is hard sometimes to optimize your website by yourself, and it can be quite expensive to do so professionally. Thankfully, there are cheaper options where one can learn how to build a website. One example is CodeAcademy. They provide online “lessons” on anything from HTML to CSS.

Do you know any other tools for website development?

Man vs. Machine

The argument of man vs. machine has been discussed for decades. However, the struggle between man and machine has never become more real than what it is today.

Technology is advancing and is sometimes outsmarting is. However, can “man” really live without machines and vice versa. The answer is no. At least when it comes to marketing.

An article on Search Engine Journal discuss the argument of man vs. machine in respect to pay-per-click ads or PPC ads. They also show this infographic that accurately represents technology and marketing today.

infographic

 

The full article can be found here. The article does raise an important point that is that it is humans who bring the creativity into marketing and ads, which is what makes ads work!

Here are three tips to improve your PPC

  1. Be a persuasive advert – Use your creativity and demonstrate it with your words!
  2. Optimize your landing page – Make sure your landing page is visually appealing and easy to navigate.
  3. Don’t be afraid to experiment – Track your result and analyze them. It does take sometimes a little trial and error, but you will find what works best for your target market and your company.

E-mail Marketing

E-mail marketing is still an important part of a company’s digital marketing plan. However, like everything else, it needs to be used effectively or it will not help your business at all.

A common problem I have noticed is the cluttering of Inboxes that leads to e-mail newsletters and other form of e-mail marketing to be forgotten and ignored.

Therefore, what is the best uses of e-mail marketing? What are the Do’s and Don’ts? There is lots of advice out there, but who else is better to listen to than to Google. They are one of the most successful companies, and they offer advice to small businesses on a YouTube channel called Google Small Business.

Check out the video below where they talk about the Do’s & Don’ts of Email Marketing.

Their takeaway point was to follow the three R’s:

Target the right message to the right people at the right time.

Workshops in Vancouver

Workshops in Vancouver

Online marketing and social media marketing are recently new fields that are quickly rising. Therefore, I feel there is a need to educate oneself to the latests trends, and really, how it all works.

Because it is so recent and new, it is hard to learn all the necessities “basics”. The internet is filled with how-to articles and videos that are meant to educate on the matter of online or digital marketing. Browsing through countless of websites and blogs, I asked myself, is there a place where I can gather all of this information? Without sorting through articles that may or may not be reliable and useful.

Well, no. In this field, the key is to keep yourself updated and to keep reading new trends and techniques. However, a good place to start to get a foundation would be to attend a workshop.

To my surprise, both SFU and UBC provide one-day workshops on topics like these.

SFU offers these “one-day boot camps” at $159 plus tax, usually on Saturdays. Check out their workshops here!

UBC offers one day courses at UBC Robson Square for $215, on Saturdays as well. Check them out here!

Workshops are a great start to find yourself in the digital marketing world! What are some workshops you have attended or heard of that you would recommend? Comment below!